Springville, Utah, May 4, 2010 – Little Giant Ladder Systems®
(http://www.littlegiantladders.com), makers of the original multi-use ladder, is introducing
its newest television campaign comprised of an infomercial, new innovative products,
packaging, marketing materials and retailing options at the National Hardware Show in
Las Vegas, May 4-6 (booth 3724). First-of-their-kind ladders—Select Step™,
MicroBurst™ and SumoStance™—bring new revenue opportunities to retailers and
never-before-seen safety features to consumers.
“Little Giant Ladder Systems’ Select Step ladder campaign represents an exciting
opportunity for the hardware and houseware industries,” said H. Arthur Wing, President.
“Our last multimedia ladder campaign created tremendous consumer demand and
resulted in massive revenue for retailers who rode the wave of the record-breaking Little
Giant Ladder infomercials. The new campaign will again boost both revenue and
profitability for retailers. In less than 90 days, retailers and homeowners will have the
safest, most comfortable, lightweight and versatile ladders available.”
Building upon the successful pattern of the company’s previous award-winning
infomercials—which resulted in millions of homeowners and professionals purchasing
the original Little Giant Ladder—the new Select Step Adaptive Stepladder™ will be
brought to market through a high-definition infomercial in August 2010. A sneak peek of
the Select Step infomercial will be shown at the National Hardware Show.
“Three decades of continuous innovation by Little Giant Ladder Systems have
culminated in our newest ladder product lines,” said Ryan Moss, CEO. “Distributors are
lining up to carry the Select Step because of our ability to create demand and drive
retail sales by generating awareness via the infomercial. The MicroBurst and
SumoStance ladders are also creating entirely new ladder categories that present new
The only stepladder with Fold-Flat™ technology, MicroBurst folds to a sleek 3 ! inches,
nearly half the width of traditional stepladders, making it easy to store, carry, and use.
The StableLock™ spreader system virtually eliminates unwanted shifting or walking and
the extra-wide stance gives working professionals and homeowners increased safety
and stability. The patent-pending 4-, 6-, and 8-foot fiberglass MicroBurst ladders meet
and exceed all OSHA and ANSI standards.
With the MicroBurst product line, retailers can now display 6 to 7 ladders where they
could typically only fit 3 to 4 ladders, giving stores the ability to sell more product per
square foot at some of the best margins in the business.
Engineered to save lives, the patent-pending SumoStance is the world’s only widestance
extension ladder with adjustable outriggers, which nearly triples its base width
and increases side-tip stability by over 500%. Both SumoStance outriggers fully adjust
9 inches to work on nearly any surface. Proper tilt angle and level indicators help ladder
users set the SumoStance in the safe operating position.
Little Giant Ladder Resources:
• Select Step: www.selectstep.com
• MicroBurst: www.microburstladder.com
• SumoStance: www.sumostance.com
• Testimonials: www.littlegiantladders.com/customer_stories
About Little Giant Ladder Systems:
Little Giant Ladder Systems, Inc. manufactures and distributes superior-quality climbing
products to discerning homeowners and professionals worldwide. The company’s
growing family of consumer brands includes Little Giant Ladders™, SumoStance™,
Select Step™, BigTrex™ and MicroBurst™.
For more information contact:
Strategic Connections, LLC