Newest Smartphone Technology Makes Ladder Safety And
Instructional Videos Accessible Anywhere, Anytime

Springville, Utah, May 10, 2011 – Little Giant Ladder Systems®,
(, maker of the original articulating ladder, unveiled today the
newest smartphone technology to the hardware industry to increase ladder safety and
ease of use. Showcased at the National Hardware Show in Las Vegas (booth 3724),
Little Giant Ladder QR, or quick response, codes are now included on product
packaging and ladder labels so consumers can easily view safety, instructional and
product demo videos in-store or in the comfort of their home.
Scan the QR code to view the Select Step™ ladder instructional safety video:

Little Giant Ladders - 2011 Hardware Show - QR Code Press Release - FINAL - approved for distribution with logo
“QR codes are changing how people obtain information,” said H. Arthur Wing, President
of Little Giant Ladder Systems. “Our QR codes give consumers easy access to the
information they want and need. With the scan of a smartphone, people can now view
ladder safety and instructional videos on demand anywhere, anytime.”
The new Little Giant QR codes are conveniently located on packaging and ladder labels
to meet the needs of consumers. In the aisle of a retail store, consumers can scan the
QR code on the outside of the box and view a product demo highlighting Little Giant’s
versatility and innovative safety features. At home or on a jobsite, a QR code on the
ladder will launch an instruction and safety video, a perfect compliment to the printed
instruction manual provided with each ladder.

“Little Giant Ladder Systems is going beyond what any other ladder company is doing in
the hardware industry,” said Ryan Moss, CEO. “This groundbreaking new initiative of
combining handheld mobile devices with the best ladders in the industry will help people
be safer while they focus on getting professional results. Using QR codes is another
example of Little Giant’s ongoing mission to engage and connect with consumers to
prevent ladder-related injuries and save lives.”

Little Giant Ladder Resources:
• Select Step:
• MicroBurst:
• SumoStance:
• Lunar:
About Little Giant Ladder Systems:
Little Giant Ladder Systems, Inc. manufactures and distributes superior-quality climbing
products to discerning homeowners and professionals throughout the world. The
company’s growing family of consumer brands includes Little Giant Ladders®, Little
Giant Xtreme™, SumoStance™, Select Step™, BigTrex™ and MicroBurst™.

For more information contact:
Stephen Whyte
Strategic Connections, LLC
Telephone: 801-529-3060