As Ecommerce Sales Surge, New Web Retail Program Simplifies
Ladder Sales and Boosts Customer Satisfaction
Springville, Utah, May 10, 2011 – Little Giant Ladder Systems®,
(wwww.littlegiantladders.com), maker of the original articulating ladder, announced
today at the National Hardware Show in Las Vegas a new full-line drop-ship program for
online retailers looking to tap into the fastest-growing segment of the ladder industry.
“Until now, selling ladders on the web has always been problematic,” said H. Arthur
Wing, President of Little Giant Ladder Systems. “High shipping costs, high rates of
freight damage due to poor shipping practices, and low margins used to make selling
ladders online a daunting challenge. Our versatile new ladder products ship in compact
configurations, so we can brown box and ship them using FedEx, drastically reducing
the costs of freight damage for our online retail partners, and increasing the number of
SKUs they can sell.”
Little Giant’s latest addition to its robust web retail program is the MicroBurst™, the only
full size stepladder in the world that can fold to nearly half the width of traditional
stepladders, a mere 3.5 inches.
MicroBurst video and images can be viewed at: www.microburstladder.com.
The 4-, 6-, and 8-foot fiberglass MicroBurst ladders (available in Type I and IA ratings)
meet and exceed all OSHA and ANSI standards. In addition:
• The StableLock™ spreader system constructed of a high-strength steel alloy
creates a solid A-frame structure that virtually eliminates unwanted shifting or
• The MicroBurst’s extra-wide stance offers increased lateral stability and security.
• The specially formulated and nonconductive black fiberglass resin composite
resists fading caused by UV damage.
“Web retailers now have access to nearly every product we sell,” said Ryan Moss, CEO.
“Everything ships FedEx Ground in double-wall corrugate brown boxes, so it arrives
looking as good as it would in the store. We offer great margins, we take the hassle of
customer service out of the equation, and we build the most versatile, highest-quality
ladders there are. Our web retail drop-ship program reflects Little Giant’s commitment to
setting new standards in ladder innovation and service.”
Little Giant Ladder Systems products, including the MicroBurst, are also available at
hardware stores, industrial supply houses and home improvement centers nationwide.
About Little Giant Ladder Systems:
Little Giant Ladder Systems, Inc. manufactures and distributes superior-quality climbing
products to discerning homeowners and professionals throughout the world. The
company’s growing family of consumer brands includes Little Giant Ladders®, Little
Giant Xtreme™, SumoStance™, Select Step™, and MicroBurst™.
Join on us on Facebook! www.facebook.com/littlegiantladders
For more information contact:
Strategic Connections, LLC